Faraday AI
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Description
Faraday empowers data science and engineering teams to predict customer behavior with speed and ease.The platform provides AI agents designed for key behaviors like lead prioritization, next best offers, and repeat purchase readiness. Users can build predictive models using a point-and-click interface or via API, leveraging built-in consumer data (1,500 attributes) and identity resolution.Faraday supports data ingestion from various sources including Snowflake, BigQuery, and S3. Key features include bias detection & mitigation, real-time and batch inference, and probability calibration.The tool facilitates the creation of cohorts and scopes to define target populations and prediction objectives. It offers built-in support for use cases such as adaptive discounting, thematic personalization, and lead scoring.Faraday ensures responsible AI practices with features like explainability and robust data governance. Ultimately, Faraday helps businesses deploy customer behavior predictions at scale, accelerating lead acquisition and driving more effective customer engagement.
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