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App Details

Who is it for?
Clay.com can be useful for the following user groups:., Sales teams., Marketing teams., Revenue operations (revops) teams., Growth teams., Startup founders., Enterprise gtm teams., Agencies., Business development professionals., Customer success teams., Lead generation specialists

Description

Clay is an AI-powered data enrichment and workflow automation platform designed to streamline go-to-market (GTM) operations.It integrates with 100+ premium data sources and AI research agents to enhance CRM hygiene, lead scoring, and prospecting efforts. With features like automated CRM enrichment, targeted lead sourcing, and intent-based signals tracking job changes and funding events, Clay helps teams engage prospects at the right moment.It enables seamless inbound and outbound automation, AI-powered data processing for cleaning and formatting, and flexible workflow automation with conditional logic. The platform integrates with CRMs, email tools, ad managers, and more, making it a valuable tool for sales, marketing, and RevOps teams to automate research, optimize outreach, and scale data-driven growth strategies efficiently.

Technical Details

Use Cases
✔️ Automate CRM data enrichment to maintain accurate customer and lead information.., ✔️ Use AI-powered insights to prioritize high-value leads and optimize outbound prospecting.., ✔️ Track real-time intent signals like job changes and funding events to engage prospects at the right time..
Key Features
✔️ AI-powered data enrichment., ✔️ CRM hygiene and auto-updates., ✔️ Lead scoring and prioritization., ✔️ Targeted lead sourcing from 100+ data providers., ✔️ Intent-based signals tracking (job changes, funding events, etc.)., ✔️ Automated inbound lead enrichment and scoring., ✔️ Outbound automation for lead engagement., ✔️ AI-driven data formatting and cleaning., ✔️ Conditional workflow automation., ✔️ Seamless integrations with CRMs, email tools, and ad managers.

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