Roadway
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Description
Roadway is a growth marketing analytics and automation platform targeting growth marketers, marketing leaders, and data teams. It provides comprehensive full-funnel attribution and automated insights, enabling users to make informed investments in growth strategies. Key features include self-serve analytics that allow users to build dashboards and reports quickly, as well as guided automation that streamlines daily optimization workflows. Roadway supports multi-model attribution, offering flexibility to choose between first-touch, multi-touch, or last-touch models based on specific business needs. Additionally, the platform facilitates account-based tracking, providing a detailed view of marketing effectiveness across user levels. Its integration capabilities ensure it fits seamlessly within existing data stacks, enhancing data teams' ability to perform ad-hoc queries and manage metrics effectively with minimal oversight.
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